Research & Discovery
I started with understanding the needs, challenges, and aspirations of senior citizens
Research Methodology
Quantitative Research
Online interview with seniors (60-78 years)
App usage analytics from 3 existing health apps
Medication adherence data from participants
In-depth interviews (20 min each)
Contextual inquiry with family caregivers
Qualitative Research
Key Findings - Quantitative Data
Miss medications due to forgetting
Prefer voice over typing
Want family to stay informed
Struggle with small text
Prefer Hindi/Hinglish
Fear making mistakes in apps
What they told me - Qualitative Research
Language & Communication
Seniors feel more comfortable with Hindi/Hinglish. English medical terms create confusion and anxiety.
"
Mujhe angrezi mein samajh nahi aata. Agar Hindi mein hota toh main khud kar sakti."
- Kamla, 80, Bhopal
Trust & Confidence
Fear of "breaking" the app or making irreversible mistakes prevents exploration and learning.
"
Meri dawai miss hojati h Main kuch galat button daba doon toh? Mera beta hi theek kar sakta hai.
- Shalini , 60, Varodara
Physical Limitations
Declining vision, trembling hands, and arthritis make precise tapping and reading small text difficult.
"
Chote buttons pe tap karna mushkil hai. Kabhi kabhi galat jagah tap ho jata hai."
- Dada ji, 80, Varodara
Family Connection
Seniors want independence but also want family to know they're safe and taking care of themselves.
"
Meri beti door rehti hai. Usko pata chale ki main apni dawa le rahi hoon toh usko chain milega."
- Meera, 65, Bhopal
Identified Pain Points
Cognitive Challenges
Forgetting medication times
Confusion about dosage instructions
Difficulty remembering which pills to take when
Overwhelmed by complex app interfaces
Accessibility Challenges
Small text is hard to read
Precise tapping is difficult
Typing on phone keyboard is frustrating
Holding phone for long periods is tiring
Emotional Challenges
Fear of technology and making mistakes
Feeling dependent on children for help
Anxiety about health deterioration
Loneliness and desire for connection
Social Challenges
Family members live in different cities
Limited tech support from peers
Language barrier with English apps
Stigma around asking for help
User Needs & Aspirations
Core Needs
1
Simple, clear reminders for medications
2
Easy way to track health vitals
3
Quick access to emergency contacts
4
Ability to share health status with family
5
Voice-based interaction option
Aspirations
Feel independent and capable
Stay healthy and active longer
Not burden children with health worries
Learn to use technology confidently
Maintain dignity and autonomy
User Persona
Based on interviews with 4 senior citizens across Delhi, Mumbai, and Bangalore
Rajesh Kumar
68 years old
Delhi, India
Retired Bank Manager
Lives with wife, two children settled abroad or in different cities. Manages diabetes and hypertension with daily medications.
"Main apni sehat ka dhyan rakhna chahta hoon, lekin kabhi kabhi dawa lena bhool
jata hoon. Mujhe ek aasan tarika chahiye jo mujhe yaad dilaye."
"I want to take care of my health, but sometimes I forget to take my medicines. I need a simple way that reminds me."
Demographics
Education
Graduate (Commerce)
Tech Proficiency
Basic - Uses WhatsApp, YouTube
Language Preference
Hindi/Hinglish
Health Conditions
Diabetes Type 2, Hypertension
Daily Medications
5 different medicines
Behavior Patterns
Wakes up at 6 AM, follows strict routine
Keeps medicine box on dining table
Calls children twice a week
Goes for morning walk daily
Watches news and YouTube videos
Prefers voice calls over text messages
Goals & Motivations
Stay healthy and independent as long as possible
Not worry children about health issues
Remember all medications at correct times
Track health vitals regularly
Feel confident using technology
Frustrations & Pain Points
Forgets medication times, especially afternoon doses
Finds most apps too complicated and confusing
Small text and buttons are hard to see and tap
Afraid of pressing wrong buttons in apps
Feels dependent on children for tech help
Personality Traits
Cautious
85
%
Routine-oriented
90
%
Family-focused
95
%
Tech-curious
60
%
Secondary Persona: Family Member (Caregiver)
Profile
Priya, 35, Bangalore
Rajesh's daughter, Software Engineer
Primary Need
Stay informed about father's
health without constant calling
Pain Point
Worries about father forgetting
medications, wants peace of mind
User Journey Map
Setting a medication reminder - from awareness to habit formation
Emotional Journey Curve
Delighted
Satisfied
Neutral
Frustrated
Anxious
Awareness
Consideration
Frustration
Adoption
Habit
1
Awareness
Realizes need for medication reminders
💭 Thinking
“Why do I keep forgetting my medicines and appointments?”
“Blood pressure is up again… I’m not tracking things properly.”
Feeling: Concerned
⚠️ Pain Points
Forgets afternoon medications
No system in place
Forgets instructions given by doctors
✨ Opportunities
Create a simple mental trigger
Introduce habit-building health reminders
Provide a sense of control & safety
2
Consideration
User tries to cope with the issue using their own methods
💭 Thinking
I’ll write it on paper.”
“I will ask my daughter to remind me.”
Feeling: Anxious
⚠️ Pain Points
Notes get misplaced
Overdependence on family
Difficulty remembering medicine
Confusion between morning/evening doses
✨ Opportunities
Provide a place for health information
Reduce dependency on others
3
Frustration
User reaches a point where their health feels chaotic, user needs help
💭 Thinking
“I’m tired of managing all this.”
“What if I miss a dose again? I don’t want to fall sick.”
Feeling: Helpless
⚠️ Pain Points
Rising anxiety
Lack of confidence
Fear of making a mistake
✨ Opportunities
Provide emotional reassurance
Reduce mental load
Create trust through simplicity
4
Adoption
Uses app daily for a week moment pushes them toward seeking a solution
💭 Thinking
"Mujhe reminder mil raha hai
time pe. Bahut accha!"
Feeling: Satisfied
⚠️ Pain Points
Wants to explore more features and add reminders
✨ Opportunities
Builds routine
Shares with family
Feels independent
5
Habit
App becomes part of daily routine
💭 Thinking
"Ab toh main bina app ke nahi
reh sakta"
Feeling: Confident
⚠️ Pain Points
None - fully adopted
✨ Opportunities
Recommends to friends
Explores other features
Family feels reassured
Critical Touchpoints & Design Decisions
First Launch
Decision:
Show Hindi language option prominently,
skip complex onboarding, Constant notification to family
Impact:
Reduces anxiety, builds immediate trust
Adding First Medication
Decision:
Large voice button, simple form with
minimal fields
Impact:
Enables success without typing, builds
confidence
First Reminder
Decision:
Loud notification, large "Mark as Taken"
button, positive feedback
Impact:
Creates positive reinforcement loop
Family Sharing
Decision:
Automatic updates to family, no complex
setup required
Impact:
Provides peace of mind for both user and
family
Wireframes & Design Evolution
From low-fidelity sketches to high-fidelity prototypes
Onboarding Wireframes
Low-fidelity sketches (onboarding)
The Features
Customised just for Indian seniors
Information Architecture
Home Dashboard
Today's Medications
Health Vitals
Family Connect
Voice Assistant
Mark as Taken
Add New Med
Log BP/Sugar
View History
Call Family
Share Updates
Ask Questions
Set Reminders
Structure Decisions
Flat hierarchy - max 2 levels deep to reduce cognitive
load
Home as central hub - all key actions accessible from
one screen
Persistent bottom navigation for easy switching between
sections
Priority Decisions
Medications first - most frequent use case gets top
priority
Voice always accessible - floating button available on all
screens
SOS button fixed position - emergency access without
navigation
Key Screen Wireframes
1. Home Screen
Design Decisions
Greeting at top:
Personalized "Namaste" creates warm, familiar entry point
Health score prominent:
Immediate feedback on overall health status
Today's medications visible:
Voice button accessible:
Alternative interaction method always available
Testing Insights
Initially had 3 columns of quick actions -
reduced to single column for clarity
Added progress indicator (1/2 taken) after
users asked "how many more?"
2. Medication Screen
Design Decisions
Stats at top:
Quick overview of medication
adherence
Search prominent:
Easy to find specific
medication
Large add button:
Clear action to add new
medication
3. Vitals Tracking Screen
Design Decisions
Card-based layout:
Each vital gets equal
visual weight
Add button in grid:
Natural place to add new
vital
Weekly summary:
Trends over time for
context
Most critical information front and center
Aapka Parivar
Apno se jude rahein
Aaj 3 updates share hui
R
Rahul (Beta)
+91 98765 43210
Call
Video
P
Priya (Beti)
+91 98765 43211
Call
Video
D
Dr. Sharma
+91 98765 43212
Call
Video
R
Rahul (Beta)
+91 98765 43210
Call
Video
P
Priya (Beti)
+91 98765 43211
Call
Video
D
Dr. Sharma
+91 98765 43212
Call
Video
Aaj Ki Updates
Subah ki sari dawa li
9:15 AM
BP check kiya - Normal
11:30 AM
Dopahar ki dawa li
2:05 PM
Home
Dawa
Health
Family
Namaste 🙏
Aaj aapka din kaisa raha?
Aaj Ka Sehat Score
85
Bahut Accha
Aaj aapki sehat bahut acchi hai! Aise hi
chalte rahiye.
Kal se behtar
Aaj Ki Dawa
0
/
2
li
BP Ki Goli
9:00 AM
•
1 tablet
Sugar Ki Dawa
2:00 PM
•
1 tablet
Aur Kya Karein?
Dawa Scan Karein
Camera se dawa ki photo lein
Doctor Se Milein
Appointment book karein
Reminder Set Karein
Naya reminder banayein
Home
Dawa
Health
Family
Home
Dawa
Health
Family
Home Screen
Vital tracking
Medicine tracker
Instant Contact
Emergency contact
Aapki Dawa
Apni sari dawa yahan dekhein
Aaj Li
1
Baaki Hai
3
Dawa dhoondhein...
BP Ki Goli
9:00 AM
•
1 tablet
Sugar Ki Dawa
2:00 PM
•
1 tablet
Vitamin D
9:00 PM
•
1 capsule
Calcium
9:00 PM
•
1 tablet
Home
Dawa
Health
Family
SAATHI
Aapki Sehat
Apne vitals track karein
Accha
Blood Pressure
120/80
2 ghante pehle
Accha
Sugar Level
110
mg/dL
Aaj subah
Dhyan
Weight
68
kg
3 din pehle
Naya Add Karein
Is Hafte Ka Summary
BP Average
118/78 mmHg
Sugar Average
108 mg/dL
Weight Change
-0.5 kg
✨ Bahut accha! Aapki sehat is hafte
behtar hui hai.
Aaj Ka Tip 💡
Subah khali pet garam pani peene se
BP control mein rehta hai. Roz thoda
walk zaroor karein.
Home
Dawa
Health
Family
Home
Dawa
Health
Family
Aap Theek Hain?
Apki sehat mein dikkat detect hui hai
Doctor
+91 98765 43210
Rahul (Beta)
+91 98765 43210
Priya
+91 98765 43210
Home
Dawa
Health
Family
Core Design Principles
Accessibility First
Every design decision prioritizes users with
varying physical and cognitive abilities
Minimum 18px font size, 24px for primary content
WCAG AAA contrast ratios (7:1 for text)
Touch targets minimum 48x48px
Voice-first interaction option
Cultural Sensitivity
Design respects Indian cultural context and
communication patterns
Hindi language with colloquial terms
Namaste greeting and respectful tone
Familiar visual metaphors
Family-centric features
Clarity Over Cleverness
Simple, obvious interactions trump
innovative but confusing patterns
Clear labels, no icons without text
One primary action per screen
Obvious navigation patterns
Immediate visual feedback
Confidence Building
Design builds user confidence through
positive reinforcement
Encouraging success messages
Progress indicators
Undo/forgiveness for mistakes
Gentle guidance, not warnings
Accessibility Considerations
Visual
Large text: 18px minimum,
24px for primary
High contrast: WCAG AAA (7:1)
Clear visual hierarchy
No color-only information
Generous spacing between
elements
Motor
Large touch targets: 48x48px
minimum
Generous spacing between
buttons
No precise gestures required
Forgiving interactions
Undo options for all actions
Cognitive
Voice-first interaction option
Simple, clear language
One primary action per screen
Consistent patterns throughout
Positive, encouraging
feedback
User Flow: How they won’t forget their meds
4
Confirm Taken
Tap checkmark button
5
Success Feedback
Encouraging message
displayed
6
Family Notified
Automatic update sent to
family
3
View Medication
See medication card with
details
2
Open App
Tap notification or open
app manually
1
Notification Received
Voice notification: "Aapki
dawa lene ka time"
These were just a few screens, I have more, contact me to know more about in depth design system, branding, research and screens.
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Saathi
UX Detailed Case Study
